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CSC Professional Development & Continuing Education
CSC webinars are free to attend in 2023-24 with advance registration required. Visit
CollegeSportsCommunicators/ProfessionalDevelopment for a complete list of available sessions and registration links. Selected sessions may later be available on-demand in the hub and on CSC channels such as
YouTube and
podcasts.
On-Demand Webinar - Presented by CSC and corporate partner Gipper
Social Media in College Sports: Expert Insights to Ensure a Relevant Strategy in 2024
Original webinar took place Tuesday, Jan. 16
This discussion, in partnership with CSC corporate partner Gipper, focused on the top 2024 trends and strategies in sports social media. The discussion evolved around innovative techniques and tools to use to better engage your audience and amplify your program's brand.
Discussion points:
- 2024 Trends in Social (social as a search engine; user-generated content (UGC); what is unhinged vs. planned content?; visual branding; AI
- Best practices and examples, from college sports and beyond
- Tools and tips to help you work smarter, not harder and longer
- UGC's using Gipper's content requests
- How to leverage your MVP's (your student-athletes)
- Personalized video content and examples
- Automate time-intensive tasks vis AI (photo background removals, caption creations, video highlights)
Panelists:
• Matthew Glick – CEO and Founder, Gipper Media, Inc.
• Kristen Keller – University of California Santa Barbara (UCSB) Associate Athletic Director for Communications and Digital Strategy/ 2023-24 CSC 30-Under-30 Award recipient
• Robert Rosa – Creative Director, Gipper Media, Inc.
• Moderator: Lydia Thompson – Partner Marketing Manager, Gipper Media, Inc.
Pre-webinar resources
August 2023 - Rival IQ's Higher Education Social Media Engagement Report for all NCAA Division I and Division I Universities and Colleges: Read
March 2023 - MIT Sloan Sports Analytics Conference Session: Social Media and Sports: How Consumption and Fanhood is Changing via
YouTube
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