Related Content
• CSC Professional Development & Continuing Education
CSC webinars are
free to attend in 2024-25 with advance registration required.
Visit
CollegeSportsCommunicators/ProfessionalDevelopment for a complete list of available sessions and registration links. Selected sessions may later be available on-demand in the hub and on CSC channels such as
YouTube and
podcasts.
ON-DEMAND WEBINAR
Making the Most of Your Content and Media/Photo Days
On-Demand Link to Video (via CSC YouTube; free to all)
As athletic communicators and creatives at every divisional level are responsible for setting up team media days/photo days to capture a wide variety of content for their digital/social and broadcast campaigns, the webinar panelists discussed how best to create a sports media day with structure, organization and best practice suggestions to make media day planning and execution more efficient, fiscally responsible and productive.
These Media Days/Content Days/Photo Days events can include any or all of the following: headshots, video interviews, photography for promotional collateral, fun personable videos, long-form video interviews.
In addition to answering 14 questions from the attendees, the presenters gave insights and suggestions on:
- planning your budget and time and assessing the scale of the event to gauge appropriate resources needed
- how to hold a successful content day with limited budgets and resources/personnel
- types of equipment and setups to use, in terms of actual room space, backdrops, camera and video equipment and making stations for each student-athlete to go to
- how to make each teams' media day feel special and unique for them
- how to keep your collection of student-athletes engaged and energized as you work with them on content; how to ensure that they stay organized and
- types of content to collect on media days
- how to work with hesitant/shy student-athletes
- how to work with coaches and being clear on your strategies and the "why's" of setting up these sessions
- in the age of NIL, how to best distribute content from these special days to your student-athletes for their own personal branding and posting needs
- post event, best practices for the work involved to organize, catalog and disseminate the content you captured
Additionally, Harvard's Imry Halevi provided this example of what the Crimson use on their Media/Content days to help organize the student-athletes:
a Media Day checklist card that they fill out and stamp as they move from station to station, task to task.
Panelists:
Temi Bajulaiye, America East Conference Associate Director, Creative Services & Digital Media
Emily Dorko, Adelphi University Associate Athletic Director for External Relations/SWA
Imry Halevi, Harvard University Senior Associate Director of Athletics - Content & Strategic Communications
Tyson Hutchins, BYU Associate Athletic Director for Creative Strategy
Moderator:
Cobe Wastler, Air Force Academy Director of Digital Strategy
Note: Cannot attend the live event? Every CSC webinar will be available on-demand the following the live event, in on-demand video and on-demand podcast formats.
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