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2017 SIDEARM Sports Leadership Forum presented by Learfield
Sunday, June 11, 2017

For the second year, this day-long specialized programming leads off the 2017 CoSIDA Convention and will bring together senior-level administrators in sports communications, athletic directors and executives who have impacted college sports for panel discussions and networking opportunities. The Leadership Forum is a one-day separate registration event (not under the CoSIDA Conference registration) designed for anyone currently in a college sports communications leadership role, such as assistant, associate or deputy athletics director, or who aspires to be in that position in the future. A limited number of seats are available.

Registration Rates
Register in-person for the Leadership Forum on Sunday morning, June 11 at the Palms Registration Desk.

If you register ONLY for the Leadership Forum: $225 member rate; $275 non-member rate
If you are registering for the general convention and also want to participate in the Leadership Forum: $125 member rate; $175 non-member rate

SIDEARM Sports Leadership Forum Presented by Learfield: Schedule
FINAL SCHEDULE

LEADERSHIP FORUM Schedule PDF

SITE: The Leadership Forum takes place in the general convention hall in Salons 1-3; lunch served in Salon 4.

Time	Session
7:00 AM	Registration
	(Palms Registration Area)
7:45 - 8:00 AM	Introduction: Justin Doherty, Senior Associate Athletic Director, University of Wisconsin Welcome: Jeff Rubin, President and CEO, SIDEARM Sports
8:00 - 8:40 AM	Kickoff Address Presenter: Kraig Kann, Strategic Communications and Marketing Executive Moderator: Gina Lehe, Senior Director of Communications and Brand Management, College Football Playoffs
8:40 - 8:55 AM	Discussion
9:00 - 9:40 AM	Creating Your Culture and Building Your Team Presenters: Bonnie Caver, President, Reputation Lighthouse; Meredith Jenkins, Executive Associate Athletics Director/SWA, Auburn University; Nick Joos, Senior Associate Athletic Director for Strategic Communications, University of Missouri Moderator: Justin Doherty, Senior Associate Athletic Director, University of Wisconsin
9:40 - 9:55 AM	Discussion
10:00 - 10:15 AM	Break
10:20 - 11:30 AM	Leading During a Crisis Presenters: Craig Pintens, Senior Associate Athletic Director/Marketing & Public Relations, University of Oregon; Gail Sideman, Owner, PUBLISIDE; Justin Doherty, Senior Associate Athletic Director, University of Wisconsin Moderator: Gina Lehe, Senior Director of Communications and Brand Management, College Football Playoffs
11:30 AM - Noon	Morning Wrap-up Discussion and Networking
Noon - 12:15 PM	Break
12:15 - 1:30 PM	Luncheon Special Presenter: Jack Ford, Legal Analyst and Correspondent for "60 Minutes Sports" at CBS New Introduction: Jeff Rubin, President and CEO, SIDEARM Sports
1:30 - 1:45 PM	Discussion
1:45 - 2:00 PM	Break
2:00 - 2:40 PM	The Media (Social or Otherwise): Where Are We Going? Presenters: Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN; Steve Kirschner, Senior Associate AD/Strategic Communications, University of North Carolina; Michelle Smith McDonald, contributor, ESPN.com, espnW, Pac-12.com/2017 CoSIDA Jake Wade Award recipient Moderator: Gina Lehe, Senior Director of Communications and Brand Management, College Football Playoffs
2:40 - 2:55 PM	Discussion
3:00 - 3:40 PM	To Lead or Rally? How to Inspire Your Team Speakers: Greg Byrne, Director of Athletics, University of Alabama; Patti Phillips, CEO, Women Leaders in College Sports Moderator: Justin Doherty, Senior Associate Athletic Director, University of Wisconsin
3:40 - 4:15 PM	Afternoon Wrap-up Discussion and Final Thoughts
4:30 - 6:15 PM	CoSIDA Kickoff Reception Presented by NeuLion (in Exhibit Hall)
6:30 - 8:00 PM	Academic All-America Hall of Fame Induction Ceremony 2017 Hall of Fame Class: Dr. Stacey R Johnson, San Jose State fencing; Heather O'Reilly, University of North Carolina soccer; Rachel Price Bell PhD, University of North Alabama volleyball; Stephanie White, Purdue University basketball Dick Enberg Award: Dr. Robert Khayat, University of Mississippi Emcee: Rece Davis; Special Guest: Dick Enberg NOTE: EVENT WILL BE LIVESTREAMED. LINK: http://cosida.com/watch/?Live=6