| WEDNESDAY, JUNE 12 |
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| FEATURED PRESENTATIONS |
A Fireside Chat With Katrice Albert on Diversity & Inclusion in Collegiate Athletics
Presented by the CoSIDA Diversity & Inclusion Committee and the NACMA Diversity & Inclusion Committee
Wednesday, June 12, 8:00 - 8:50 AM
Sago
Featuring
• Katrice Albert – NCAA, Executive Vice President of Inclusion & Human Resources
Introduction
Tyler Jones – The Ohio State University, Assistant Athletics Director For Fan Engagement
Moderator
Jessica Poole – Florida Atlantic University, Senior Associate Athletics Director/External Relations
Katrice Albert, NCAA Executive Vice President of Inclusion and Human Resources will share her thoughts on how we can be stewards of equity, diversity and inclusion in intercollegiate athletics and how what we do advances awareness, advocacy, action and accountability. |
CoSIDA/NACMA Joint Social Media Session: How To Become A Digital Powerhouse
Joint Presentation by CoSIDA and NACMA
Wednesday, June 12, 9:00 - 9:50 AM
Royal
Presenters
 • Katie Gillen – Atlanta United FC, Manager of Social Media and Analytics
• David Herman – Twiiter, Sports Partnerships Manager
• Emily Mannion – The Wendy's Company, Program Partnership Manager
• Zach Swartz – The Ohio State University Football Program, Director of Creative Media & Post Production,
Moderator
Miles McQuiggan – Bryant University Assistant Director of Athletic Communications
A look at the social media and branding landscape from some of the best in the business, including the professional sports and corporate ranks. We will talk about new products and best practices from Twitter, finding your voice, utilizing analytics to plan posts and strategies to your institution/student-athletes build their brand.
Downloads: Coming soon |
Mind of the Athletic Administrator: Clearer Mind, Better Performance
Wednesday, June 12, 10:10 - 11:00 AM
Royal
Featured Speaker: Dr. Jarrod Spencer
Mind of the Athlete, LLC
President and Founder
Sports Psychologist / Speaker / Author / Consultant
@Jarrod_Spencer
Introduction: Sam Atkinson, Associate Athletic Director for Communications, Galludet University/CoSIDA Second Vice-President
Join us for an inspiring mental wellness training session with Dr. Jarrod Spencer, as his interactive presentation will teach us how the mind works best and how to help raise your self-awareness and confidence. You will walk away with an arsenal of innovative ideas and performance-driven tactics to help you be a better "you," personally and professionally. An author and highly-sought after presenter, Dr. Spencer serves as the sports psychologist for several professional sports teams, individual professionals athletes and works closely with NCAA athletic departments and business executives.
Downloads: Coming soon |
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| GENERAL PROGRAMMING |
The Changing Profession: From SID to Digital Content Producer & More
Wednesday, June 12, 8:00 - 8:45 AM
Royal
Presenters
Boone Enser – University at Buffalo, Associate AD/Communications & Broadcasting
Brent Harris – Wabash College, Director of Sports Information & Marketing
Bill Wagner – DePauw University, Director of Athletics Communications
Monyae Williamson – Western Illinois University, Assistant Athletic Director for Communications
Moderator
Joe DiBari – Fordham University, Sports Information Director
Downloads: Assets |
CoSIDA/NACMA Breakout Sessions
Rotating topics which run for 30 minutes, three times each; pick three to attend
Jointly, CoSIDA and NACMA will offer eight sessions, with each session running for 30 minutes and repeating three times.
Wednesday, June 12, 2:30 - 4:20 PM
(2:30 - 3:00 PM; 3:10 - 3:40 PM; 3:50 - 4:20 PM)
Royal / Salons / North Tower Rooms
Topics
Branding: Best Practices for Creating/Maintaining a Good Brand/PR Plan for A Sport
Room: Harbor Beach
Presenters:
Chas Dorman – University of Pennsylvania, Associate Director of Communications/Director of Social Media
Ally Keirn – Army West Point, Associate Director of Athletic Communications
Mike Richard – Army West Point, Assistant AD for Marketing
Gregor Walz – University of Puget Sound, Director of Athletic Communications
Moderator:
Amy Yakola – Atlantic Coast Conference, Executive Associate Commissioner/Chief of External Affairs
Download: PDF
Content 360 (Editorial Schedules/Workflow & Maintaining a Presence in the Summer)
Room: Salon A-B
Presenters:
Chelsey Chamberlain – LSU, Assistant Communications Director
Kyle Piercy – Centre College, Director of Athletic Communications
Moderator:
Brad Cygan – NAIA, Director of Athletics Communications
We will discuss editorial schedules & workflow and offer ideas on creating a content calendar for social media accounts and a comprehensive social media plan for the year. We also will offer tips and ideas on maintaining a social media presence in the summer.
Download: Powerpoint
Creating One Voice On Social Media
Room: Salon 13
Presenters:
David Herman – Twitter, Manager of Sports Partnerships
Justin Moore – George Washington University, Director of Athletic Communications
Nick Phillips – American Athletic Conference, Assistant Director of Digital Communications & Social Media
How to best create one voice on social media when many people are contributing to your social platforms, and how to find the voice of your school or sport or specific account - and how to maintain it - even with multiple contributors.
Marketing & Fundraising/Sponsorships for Athletics
Room: Salon 14
Presenters:
J.D. Fox – PrestoSports, Director of Partnerships and Product Management
Lance Franey – Whittier College, Associate Athletic Director/Director of Athletic Communications, Marketing & Licensing
Joe Browning – UNC Wilmington, Senior Associate Athletic Director
Moderator:
Dan Ruede – University of New Haven, Associate Director of Athletics
Tackling the issues of how athletics communications staffs can help build revenue, how to best collaborate with colleagues in fundraising activities, what do we have to sell to corporate sponsors and a review of techniques and ideas on fundraising for your budget.
Download: Powerpoint
Promoting A New Coach and Coaching Hires
Room: St. Thomas / West Indies
Presenters:
Rich Berg – Temple University, Assistant Athletics Director for Football Communications
Chris Kutz – Kansas State University, Director of Social Media and Creative Services
Kenny Lannou – Kansas State University, Senior Associate Athletics Director for Communications and Public Relations
Matt Tomjack – University of Nebraska, Director of Marketing & Fan Experience
Moderator:
Bill Dyer – Virginia Tech University, Associate Director of Strategic Communications
Discussion will center around capitalizing on your coaching hires. How best to publicize your coaching hires - across all communications platforms - and how to prepare in advance for these major hires.
Social/Digital Gameday Roles
Room: Grand Cayman/Puerto Rico
Presenters:
Tim Brogdon – University of Miami, Director of Digital Strategy
Matt Fenton – Messiah College, Director of Athletic Communications
Lynnea Phillips – Indiana University, Assistant Director of Digital and Social Media
Moderator:
Adam Ledyard – East Texas Baptist University, Assistant Athletics Director for Communications
Who does what on gameday and in gameday operations as it pertains to social media, digital and video productions?
Download: Assets
Social Media Engagement Numbers/Analytics
Room: Marco Island
Presenters:
Zach Dirlam – University of Florida, Assistant Director of Communications
Jen Galas – University of Georgia, Director of Social Media Strategy & Digital Identity
Katie Gillen – Atlanta United FC, Manager of Social Media & Analytics
Moderator:
Patrick Walsh – Indiana State University, Assistant Director of Athletic Communications
How to find, understand and utilize in telling your story and promoting your brand.
Download: Powerpoint
Spotlighting Non-Revenue/Olympic Sports: Getting The Word Out Through Communications and Marketing
Room: Salon C-D
Presenters:
Jordan Blad – BYU, Marketing Coordinator
Jacob Borcover – UCLA, Associate Director of Marketing
Jacob Nicely – University of Maryland, Assistant Director of Marketing Strategy & Fan Experience
Moderator:
Jenna Willhoit – University of Dayton, Assistant Director of Athletic Communications
Advice, ideas and practices on promoting and publicizing your non-revenue and Olympic sports programs.
Downloads: PDF | Powerpoint |
Make It All Count: Final Wrap-Up & Networking
Wednesday, June 12, 4:30 - 5:15 PM
Royal
Hosts
Chelsey Chamberlain – LSU, Assistant Communications Director
TBA
Make all your learning, connections and networking over the course of #CoSIDA19 come together one final time! As #CoSIDA19 comes to a close, join us for a high-energy meetup. Win some CoSIDA swag for the best exchange of ideas and while participating in a convention trivia contest. Yes, there will be giveaways, final takeaways & more! |
Closing Social Event: Buses To Disney Springs
Wednesday, June 12,
Buses begin departure at 5:30 PM; last bus departs Disney Springs at 10 PM
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