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2021 CoSIDA U Programming presented by Capital One
CoSIDA U programming is designed for students, interns and newcomers to the sports communications profession. In 2021, these sessions will be held Wednesday-Thursday, June 2-3.
Last updated: June 1
All times Eastern
| Wednesday, June 2 |
| 1:00 PM |
What is an SID?
The panelists will talk about some of the basic functions of the athletic communications profession, how the job is different at the different levels (NCAA Division I, Division II, Division III, NAIA, two-year schools, etc.) and give a 30,000-foot view of the job.
Panelists: Brian Wolff, Buffalo Director of Athletic Communications; Kevin Burke, George Washington Assistant Director of Athletics Communications
Moderator: Andrew Mindeman, Covenant College Director of Athletic Communications |
| 2:30 PM |
PR and Working with People
Panelists will discuss the wide range of constituencies the SID must work with, and the interpersonal and people skills necessary to be successful as a SID.
Panelists: Ashleigh Jones, DePauw University Assistant Director of Athletics Communications; Eric McDowell, The Eric Idea Agency/CoSIDA Past President; Sammi Wellman, Cascade Conference Director of Communications
Moderator: Steve Flegel - Whitworth University Assistant AD - Sports Information |
| Thursday, June 3 |
| 1:00 PM |
Why is Writing Well Important?
A discussion on the continuing importance of communicating through written word, even in the era of social media, graphics and other technologies.
Panelists: Caleb Garner, Arkansas State Assistant Director for Media Relations
Moderator: Dave Walters, Caldwell Academy Director of Marketing and Communications |
| 2:15 PM |
Statkeeping Basics
Panelists will discuss a starting point for SIDs who have no experience with operating current statistics programs. Where does one start?
Panelists: Andrew Mindeman, Covenant College Director of Athletic Communications
Moderator: Ryan Pfeifer, University of Northern Colorado Director of Strategic Communications |
| 3:30 PM |
Current Technology Basics
Panelists will discuss the current use of photography, video and other tech to create graphics and imagery to promote an athletics program.
Panelists: Asha Evans, University of Kansas Assistant Athletics Communications Director, Jordan Herrod, Fresno Pacific Director of Athletics Communications; Chuck Yahng, Maryville University Assistant AD for Communications
Moderator: Brian Wolff, University of Buffalo Director of Athletic Communications |
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