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NOTE: This section of the Resource Library covers numerous aspects of communications trends, surveys, branding/reputation management strategies and best practices in crisis communciations, social media strategies, etc.

BRAND & REPUTATION MANAGEMENT
TOPIC	SOURCE
6 Ways to Protect Your Corporate Reputation on Social Media	prdaily.com
A Guide to Managing Your Online Reputation Before A Crisis Hits	ragan.com
A Logo is Not a Brand	hbr.org
Does Your Company Need an Extreme Message Makeover?	bulldogreporter.com
Six Tips for Creating a Killer Brand for Your Company	venturebeat.com
Steps for Protecting Corporate Reputation in the Social Media Age	Layla Revis/Oglivy PR
Tips to Help Brands Find their True Voice on Digital Platforms	Robert J. Petrausch/CoSIDA.com/
Top 8 Signs Your Brand is Under Social Media Attack	Melissa Agnes

COMMUNICATIONS STRATEGIES
TOPIC	SOURCE
6 Ways to Craft the Perfect Media Statement During a Crisis	Gil Rudawsky/prdaily.com
Key Message Development: Building a Foundation for Effective Communications	comprehension.com/PRSA

COMMUNICATION TRENDS
TOPIC	SOURCE
Emerging New Media Redefines Journalists, Stirs Debate Over Credentials, Qualifications	Ronnie Ramos, NCAA
How Sportwriting is Taking Over the Web Through Innovation and Adaptation	niemanlab.org
Navigating News Online: Facebook Playing a Growing Role in Driving Traffic to Web Sites	pewreport.com

CRISIS COMMUNICATIONS (GENERAL) - see below for using social media in crisis communications
TOPIC	SOURCE
Crisis management for the long haul	Bernstein Crisis Management
Real values, mission, organizational culture drive crisis PR - a collection of case studies	Tom Gable/gablepr.com

CRISIS COMMUNICATIONS STRATEGIES and PLANNING - see below for social media in crisis communications
TOPIC	SOURCE
7-Point Checklist for Crisis Preparation and Management	Bob Conrad/prdaily.com
7 Rules to Remember When a Crisis Strikes	Brad Phillips/mrmediatraining.com
Be Prepared: 10 Steps to Take Now for Crisis Readiness	Ken Scudder/PRSA.org
Crisis Communications: A 5-Part Series on Stages of Effective Crisis Management	Jane Jordan-Meier
Don't panic: Use this checklist for containing a crisis situation	CoSIDA.com/PrNews
Flexible Social Media: Tips to Get You Through Good Times and Crises	prnewsonline.com
Higher Education Crisis Communications: 3 Keys to the Proper Crisis Perspective	Chris Syme, CoSIDA
On crisis strategies: When facing bad news, you cannot sensor the groundswell	CoSIDA.com/Chris Syme
Role Responsibilities in Crisis Management	managementhelp.com
Stress and Crisis in Public Relations: Staying Cool on the Go	PRSA.org
Who is Going to Speak for You During A Crisis?	Brad Phillips/mrmediatraining.com

CRISIS COMMUNICATIONS: SOCIAL MEDIA STRATEGY & PLANNING
TOPIC	SOURCE
5 Social Media Must-Haves for Crisis	socialmediatoday.com
6 Tips For Handling Crises on Twitter	mashable.com
How To Manage a Social Media Crisis	managementtoday.com
Is Your Company Social-Media Ready for a Crisis?	clickz.com
Must-Haves for Your Back to School Social Media Crisis Checklist	Chris Syme/cksyme.org
Tech-Savvy Skills You Need to Acquire Before A Social Media Crisis (Checklist)	Melissa Agnes

DIGITAL COMMUNICATIONS & COLLEGE ATHLETIC ISSUES
TOPIC	SOURCE
Social Media & the Student-Athlete: Education is Key (PDF) -From 2012 CoSIDA Convention	Fieldhouse Media/Kevin DeShazo
Communications Pros: Managing the Message- Lessons from PR Leaders in the Sports World	Sports Business Journal

SOCIAL MEDIA POLICIES & GUIDELINES of COLLEGE ATHLETIC DEPARTMENTS
TOPIC	SOURCE
Belmont University Social Media Policies (PDF)	Belmont Athletics (NCAA Div. I)
Boise State Social Media Policies (PDF)	Boise State Athletics (NCAA Div. I)
Lehigh University Social Media Policy & Guidelines (PDF)	Lehigh Athletics (NCAA Div. I)
Missouri State University Social Media Policy (PDF)	Missouri St. Athletics (NCAA Div. I)
Montana State Social Media Policy (PDF)	Montana St. Athletics (NCAA Div. I)
Siena College Social Media Policy (PDF)	Siena Athletics (NCAA Div. I)
University of North Carolina Social Media Policy (PDF)	UNC Athletics (NCAA Div. I)
Viterbo University Social Media Policy (PDF)	Viterbo Athletics (NAIA)

STRATEGIC COMMUNICATIONS
TOPIC	SOURCE
20 Reasons Your Communications Strategy MUST Think Visually	radian6.com
Six Content Strategies to Feed and Grow a Social Community	socialmediatoday.com

STUDIES and SURVEYS
TOPIC	SOURCE
CoSIDA 2012 Survey Results: The State of Crisis Communications in College Athletics	New Media/Technology Committee
Emotional news framing affects public response to crises & company involved, study finds	Univ. of Missouri-Columbia
Study: Negative comments worsen the public's view of a company	prdaily.com
Study: Revealing the Best Response to Give During Any Crisis	Erik Berstein
The State of Crisis Communications in Higher Education	Chris Syme/cksyme.org