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MEDIA RELATIONS: WORKING WITH THE MEDIA
TOPIC	SOURCE
5 Ways To Avoid Being Misquoted By Reporters	MrMediaTraining
Study: More than 70% of Digital Influencers Engage with Public Relations Professionals Through Social Media	Cision.com
7 Things To Do When The Media Gets It Wrong	MrMediaTraining.com
How to Stop Annoying Reporters and Start Building Relationships	CoSIDA.com/PR Daily.com
How to Use Twitter to Build an Army of Adoring Journalists	PR Practical Publicity
How to Write Effectively for Journalists and Make Their Job Easier-While Improving Your Opportunities for Publicity	CoSIDA.com/PRnewsonline
Social Media Tips for PR Professionals - From Journalists	CoSIDA.com/TechAffect.com
Do's and Dont's of Dealing with the Media	Patricia Fripp/Fripp.com
What Do Journalists Want? New Rules of Media Relations in the Digital Era (SlideShare)	CommProBiz.com
What To Do When Reporters Don't Respond to Your Pitch	Jeannie Clary/PR Daily
Why Going "Off The Record" is a Dumb Idea	MrMediaTraining.com

MEDIA RELATIONS: THE BASICS & GROUND RULES
TOPIC	SOURCE
6 Ways to Craft the Perfect Media Statement	Gil Rudawsky/groundfloormedia.com
7 Secrets of a Master Digital Storyteller: Establish a Digital Media Hub	CoS6 IDA.com/Ragan.com
Are You Being Media Savvy and Socially Engaged?	CoSIDA.com/The PR Coach
Art of the Pitch: Refer to This Checklist Before You Pitch Stories to the Media	CoSIDA.com/Elena Verlee
Associated Press (AP) Stylebook (online)	APstylebook.com
How To Be Newsworthy	PR Practical Publicity
How to Create the Perfect Media Message: 7-Part Series	MrMediaTraining.com
Is Your Online Newsroom Getting an "A" in PR?	CoSIDA.com/Sally Falkow
Perfect Pitches: Tips for Using Your Media Database to Refine & Target Pitches	Commpro.biz
Study: PR Pros Not Keeping Up with What Journalists Want	Spinsucks.com
The five factors that drive news decisions by a media outlet	CoSIDA.com/Brad Phillips
Traditional PR is Still in Style: 4 Timeless Communications & Media Relations Tools	CoSIDA.com/Affect Strategies

MEDIA RELATIONS: INTERVIEWS
TOPIC	SOURCE
7 Ways to Rock Your Next Radio Interview	MrMediaTraining.com
Eliminate the "Uhhs and Ummms"- Part 1 & 2	MrMediaTraining.com
How to Be an Outstanding Radio Guest	PRDaily.com
The 6 Types of Questions Reporters Always Ask	CoSIDA.com/Brad Phillips
Tips for Sailing Through a Media Interview	Becky Gaylord, PRDaily
Eye Contact During Media Interviews: Where Should I Look? (Video)	MrMediaTraining.com

PRESS CONFERENCES
TOPIC	SOURCE
Arranging a Press Conference: A Primer	ctb.edu
Executing a Successful Press Conference (PDF - From 2012 CoSIDA Convention)	Jamie Weir Baldwin, Michigan State

PRESS RELEASES
TOPIC	SOURCE
Avoid These Press Release Headline Mistakes	CoSIDA.com/Ragan.com
5 Things Reporters Hate About Press Releases and Your Outreach	CoSIDA.com/PR Fuel
6 Bad Press Release Headline Mistakes to Avoid	Ragan.com
7 Simple Yet Common Press Release Mistakes	Ragan.com
Tips to Help You "target" Your Press Releases	CoSIDA.com/PRNewser
Writing Press Releases That Generate Results	PRNewswire.com

SPORTS-SPECIFIC MEDIA RELATIONS: GAME NOTES, RELEASES
TOPIC	SOURCE
Have Sports Press Releases Out-Lived Their Usefulness?	chicagonow.com
Paperless Game Notes: How to Serve the Media and Public in an Online Age (PDF) - 2012 CoSIDA Convention presentation	Chris Yandle, Baylor/Univ. of Miami