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2020 SIDEARM Sports Leadership Forum presented by Learfield IMG College
Now in its fifth year, the SIDEARM Sports Leadership Forum presented by Learfield IMG College will feature two live online sessions. This specialized programming brings together senior-level administrators in sports communications, athletic directors and executives who have impacted college sports for panel discussions and networking opportunities. The Leadership Forum programming is designed for anyone currently in a college sports communications leadership role, such as assistant, associate or deputy athletics director, or who aspires to be in that position in the future.
There is no cost to attend these sessions which are open to all.
| Wednesday, June 17 |
SIDEARM SPORTS LEADERSHIP FORUM PRESENTED BY LEARFIELD IMG COLLEGE
Be A Digital Change Agent
View On-demand
Presenting Sponsors: Learfield IMG College | SIDEARM Sports
Presenters:
Dana Thomas – NCAA, Director of Communications, Creative & Digital @NCAADana
Michael Thompson – Texas A&M, Deputy Athletic Director for External Relations and Business Development @mtjrathletics
Jeff Rubin – SIDEARM Sports, CEO/President // Associate Professor of Practice (iSchool) at Syracuse University @jhrubin
Moderator:
Trip Durham – 2DConsulting, LLC, Owner @2DConsultingLLC
In college athletics, we need leadership change agents, particularly when it comes to digital and video technologies and strategies and an understanding what’s driving communication change in college athletics and how to provide leadership in a changing digital economy. We as communication professionals can either sit back and try to do things 'the way we've always done them' or we can adapt and provide leadership to our staff on what’s changing, how it impacts the program (from the budget, to the staff, to the student-athletes, to the fans, to alumni, to the campus community) and become part of this change rather than a barrier. Join us for a discussion on elevating your leadership when it comes to digital communications and what you need to know as a leader (understanding MMRA’s, data, ad tech, licensing, and more.)
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| Monday, June 22 |
SIDEARM SPORTS LEADERSHIP FORUM PRESENTED BY LEARFIELD IMG COLLEGE
Managing Communications In A Time of Crisis: How to build your strategy, responses and management to navigate through challenging times.
View On-demand
Presenting Sponsors: Learfield IMG College | SIDEARM Sports
Presenters:
Vicky Chun – Yale, Thomas A. Beckett Director of Athletics @Vchun
Devin Crosby – Lynn, Director of Athletics @DevinICrosby
Nick Joos – Missouri, Deputy Athletics Director/Communications/CoSIDA Past President @JoosNick
Moderator:
Trip Durham – 2DConsulting, LLC, Owner @2DConsultingLLC
Will address some of the ongoing lessons being learned during this time of our global crisis amid the CoVID-19 pandemic and most recently, with race relations and inequality. While many organizations have a crisis management plan, it might be wise to not focus on the word "crisis," in your communications strategies; rather, the focus should be on reputation management as being the key to all of the work you do. Join these presenters for a discussion how to manage the message and how to manage and organize internal and external stakeholders when issues arise. Also to be discussed: Do you build a philosophy of messaging on current events (or not)? Do you use your institutional social media outlets too communicate on social issues? If so, how do you go about shaping that message with current events/political implications, or - do you continue to only message on sports and your organizational branding strategies? How do you respond to a breaking national tragedy or incident? |